The Psychology of Complacency During ‘Feel-Good’ Seasons

The festive season is often associated with warmth, joy, and relaxation. It’s a time to gather with friends and family, indulge in celebrations, and reflect on the year gone by. But while we’re caught up in the holiday cheer, it’s easy to let our guard down – and that’s where complacency can creep in. Whether […]
Women Who Train Programme: Empowering Women to Become Certified Firearms Instructors

Why the Women Who Train programme is crucial for empowering women in firearms training, increasing female representation, and fostering diversity in the industry. Join the movement today.
Why Female Representation Matters in Firearms Training

As firearm ownership among South African women continues to rise, the gap in female representation within the training sector remains striking—less than 15% of the country’s certified firearm instructors are women, according to ITA CEO Nikki Pretorius. Research shows that women often learn more confidently and engage more openly when guided by instructors who share […]
Breaking Barriers and Empowering Women in Firearm Training: A Conversation with Tailyn Lincow

Tailyn Lincow, a sharpshooter from Knysna, is already making a name for herself in the competitive shooting world. Recently crowned the South African Champion in Standard Ladies, Tailyn’s impressive achievements include winning medals at the IPSC Shotgun Nationals, with her sights now set on representing South Africa at the 2025 IPSC Shotgun World Shoot in […]